People & Culture
THE HUMANS
BEHIND
THE WORK
Twelve years. Six companies. Three countries. The campaigns mattered — but the people are what I carry with me. Colleagues who became best friends, elder brothers, younger brothers, and everything in between.
Mumbai 2010 → Kuala Lumpur 2017 → Singapore 2020 → Present
01 —
2015 – 2016
iProspect · Dentsu · Mumbai
Mumbai, India · Where it all began
The Mumbai floor where it all started. These were the people who taught me what performance marketing really meant — not from a textbook, but from the desk next to mine.
02 —
2017
GroupM India · Mumbai
Mumbai, India · Where best friends were made
GroupM gave me breadth as a marketer. But the people made the journey unforgettable. A wonderful team, a culture of genuine collaboration, and an offshore trip to Kochi that brought everyone closer in ways that no campaign ever could.
03 —
2017 – 2019
Omnicom Media Group · Kuala Lumpur
Malaysia · First international chapter
Malaysia welcomed me warmly from the very first day. I made good friends quickly and settled into the culture with ease. The friendships I built in KL are ones I still carry today.
04 —
2019 – 2020
VivaKi (Performics) · Publicis · KL
Malaysia · Last chapter before Singapore
PERFORMICS
Kuala Lumpur · 2019
The last KL chapter before Singapore. Where friendships were made that geography cannot break.
Some friendships do not need the same office, the same city, or even the same country to last. KL shaped me, and the people from this chapter are still very much a part of my life.
05 —
2020 – 2023
First Page Digital · Singapore
Singapore · Built something from scratch
We built a team from 4 to 15, and somewhere between the Bali rapids, the yacht, and the late nights — we became more than colleagues. Friendships I still maintain closely to this day.
06 —
2023 – Present
Starcom · Publicis Groupe · Singapore
Singapore · The APAC stage
Singapore Media Marketing Awards · 2023
THE NIGHT WE WON IT ALL
Three trophies. One night. Samsung Singapore’s biggest campaign haul — and the moment that defined the Starcom chapter.
Agency of the Year · Gold · 2024
Brand of the Year · Silver · 2023
Best Performance Campaign · Silver
Best Use of Search · Bronze
From managing Samsung Singapore’s full performance mandate to leading Kenvue across 12 APAC markets — this chapter brought the biggest stage, the best work, and another team that felt like family.
6
Companies
3
Countries
12
Years
∞
Friendships
1
Story
READY TO BUILD SOMETHING GREAT TOGETHER?