MUMBAI
KID.
APAC
DIRECTOR.

I was in my second year of college when I landed my first job at Games2Win, one of India’s pioneering online gaming companies. The office was electric. Teams of game engineers and developers, Counter-Strike during lunch breaks, and a culture that was lively and energetic in ways I had never imagined corporate life could be.

My role centred around CRM work, game testing, website management, user registration monitoring, website content, and Google Analytics reporting. It was hands-on from the very first day.

Then in 2011, a new opportunity came my way. I was given responsibility for managing organic social media and online reputation management for both Games2Win.com and Gang of Gamers.com.

That was the moment my interest in digital marketing stopped being passive and started becoming a conviction.

After Games2Win, I enrolled in a Postgraduate Certificate in Digital Marketing at Don Bosco Technical Institute. The curriculum covered social media, SEO, CMS, content strategy, and paid media performance marketing.

The speed, precision, and strategy of bid management did not just interest me. It gave me direction.

My first agency role. iProspect, part of Dentsu, was where I went from curiosity to craft.

I spent the next year immersed in Search, YouTube, App, and Display campaigns across multiple client verticals.

GroupM transformed how I thought about performance marketing. I moved beyond Google Ads into Facebook Ads, LinkedIn Ads, DV360 programmatic, and the full paid media stack.

Working on flagship accounts like Tata Motors, Tata Commercial Vehicles, and UTI gave me scale and rigour.

I was not looking to leave Mumbai. A reference from a friend who was building a new performance team at Omnicom’s KL office changed everything.

Malaysia welcomed me warmly. I managed accounts across both PHD and OMD and learned to navigate different agency environments and client expectations.

My second KL chapter came with VivaKi, part of Publicis Groupe. I managed accounts including Citibank Malaysia, COTY, Campbell’s, and regional clients.

This chapter deepened my appreciation for multi-account management at scale.

Singapore gave me the opportunity to build something from nothing. I joined First Page Digital as a Senior Manager and within eight months earned my promotion to Head of Performance Media.

I launched DV360 programmatic capability from scratch and helped reposition the agency as a full-funnel partner.

The biggest chapter yet. Digital Performance Director at Starcom Worldwide, Publicis Groupe’s flagship media agency.

I worked across Samsung Singapore’s flagship performance mandate and later moved into APAC leadership for Kenvue across twelve markets.